Graphic designer create ideas around their assigned or commissioned work and the ideas become enliven and enrich step by step like a cheerful conversation between designer and design intend to explore a subject or resolve a problem. At last the result has to communicate something from organism to another.
Designer has to involve in painstaking process. One cannot expect fertile thoughts from arid mind. I will call it a brainstorming session. Often one has to indulge in design process. Good design implies good communication and enhance by interaction with intended viewers and observers. Its outcome ....., definitely, one will scream, I like...... I like..... And will love your design, design theme and design culture.
Prof. Hemant Nagdive