To Note : I inspired to write this article / research paper when observed a Youtube video of Robert Florczak on modern art.
Visual artist / designer is a performer for his space, and also an activists for his visual art activity and movement, who continuously strive for hard work for his unsual existence. Visual artist, graphic designer, architect, interior designer, ceramic potters, designers, painters, and sculptors in their respective fields always works with space and within space. Artist or designers plot their elements components and visual forms into an appropriate style with intend desire blended with concept and skill to attract the right audiences. Their urge and passion always articulate an anxiety and eagerness for objectivity of message and subjectivity of expression to unveil critical creative visualization, and innovative approach and procedure to graphic style, system and techniques. Their performances and achievements enhance the core values, concealed essence and message for intended target audience and related cultural community.
Now, it is very essential that art schools and institutes should be committed to successful design education, practice oriented exercises, plan the projects and produce experts and professionals as a creative mentor for design industry, and also pay much heed towards research method into design process. During academic discipline, it is also the responsibility of the institute to identify the students who has inbuilt talent and instinct of an idea and concept, develop their viewpoint and standpoint for search of innovation and creative visual presentation, it triggers expectations in the students. Render their assigned projects or assignments as a strong visual form of communication for graphic language and help them to achieve a goal in a conceptual way for intended target audience.
For a real desire and deeper understanding of design studies unveil the inbuilt values of the subject, create deep interest among the students and develop a desire for design process. Students has to spend stressful moments for a number of days, sleepless nights and restless anxiety to recognize themselves as a establish designer to aspiring designers. Students should be aware with deeper understanding of visual communication problem and should show an intense willingness to learn design application. A successful communication conveys a message on the basis of visualization, graphic techniques and expression of significant values. Teacher should develop a culture of reading literacy and visual literacy among the students, the extracts of this acquired literacy helps them to translate into practical studies and to form an outlet for self expression and creative drive and understanding of interpretation and reinterpretation. Student should deeply involve in this reciprocal process of emerging technology and creative thinking for communication industrial output. Either communication industry will say as per famous saying "I have no use for you", your effortless attitude may results to old saying, "no pain no gain."
In academic discipline teacher should help the students to clarify the importance and wrong presumption about sketching and drawing process for design output, sketching is an essential attribute in a design process and design discipline which leads to creativity and innovation. Every designer has their own process of thinking to visualize on assigned or non-assigned problem without the use of technology. Doodling and sketching on drawing board is a prime aspect of thinking towards visualization process, once the problem is solved fabricate it with technology in a aesthetical manner for further drawing process. Drawing is a primary tool of expression. Drawing expresses your imagination to analyses and explores the intent visual thinking to visible expression and evolution of technology can't affect on their creativity. Exploration of new techniques and use of technology spiral with creative impetus of ideas and concepts can be the excitement drive to graphic solutions and visualization technology for effective and powerful communication. Emerging and upcoming technology and creative talents enhancing the communication industry towards a playful approach to create something new, computers has become an essential tool for graphic designers, digital technology for computer graphic is a new medium which provides an opportunity to explore software application for graphic design to multimedia. In this contemporary trend of visual studies in digital age, graphic design and their designers requires a highly creative intelligence to trap the target audience for his purposeful design, predetermined goal and assured success. Every design has to enrol and enlist them in a communication and design industry with their own deserved passion, mannerism, idealism and vision aim to innovate, create and communicate. Designers aim is to cure ugliness and visual pollution and create something innovative, modern and interesting with his creative process that inspire and enhance strategic insight, creative thinking to design industry.
In this process of designing, sometimes designer has to face ineradicable and conventional norms and standards, comments of admiration, appreciation and controversy also, designed work can be assess, evaluate and judged on the basis of innovation, originality in thinking; fine, fabulous and flawless in craft to shape, pertinent in purpose and distinct in approach with functional aesthetics, work aesthetic and visual rich insight in design.
At last designer should not show their aggressive interest and inclination to satisfy the raised comments, adverse remarks, but enjoy and love courting controversy and be confident for thinking process, creative approach, innovative intent, strategic vision and visual aesthetic in created design.
Prof. Hemant Nagdive